Setting the overall vision and direction for the rest of the IAB team, our Leadership Team is accountable for delivering on our ambitious, member-focused strategy, working closely with our Board who help steer the industry.
In the quickly evolving digital advertising landscape, our 广告技术 team tackles the big challenges and helps members navigate change. These tech enthusiasts develop 标准, 平台, and 工具 to help futureproof ad tech, and are responsible for the IAB UK dsn彩乐园网址, helping to make digital advertising more trusted, 安全, and responsible. Chat to them about 标准 and best practice, 新兴科技, the cookieless future and all things programmatic advertising.
Responsible for the IAB brand, 通信, 网站, 活动, education and events, the busy 市场营销 team increases digital advertising’s share of voice in the industry, builds the brand of digital advertising, and collaborates with teams across the IAB to promote our initiatives and give a platform to our members. Chat to them about events, PR, 社交媒体, 我们的网站, email 通信 and marketing 活动.
From answering your questions to tailoring solutions that fit your needs, the Member Services team is here to help you maximise your membership and enable your business to grow. The Member Services department also runs our industry Groups, where like-minded pioneers of the digital industry gather to exchange insights, strategies and challenges, enriching our members’ understanding of the digital advertising landscape.
政策 & Regulatory Affairs
Our 政策 and Regulatory Affairs department works on behalf of our entire membership to build a positive industry reputation among policy and regulatory stakeholders while advocating for our vision of how digital advertising should be governed and regulated. Talk to them about digital advertising policy issues, 立法, 监管, government engagement and public affairs.
研究 & 测量
Our 研究 and 测量 department dives deep into the digital advertising realm to unearth insights that matter. Armed with data and a curious mindset, they decode trends, provide actionable insights, and guide strategies that keep you ahead in the game. Chat to them about Digital Adspend, 指南针, effectiveness and any IAB research projects you’re interested in.